Gregor Nilsson is CDO at the Swiss national offices of the World Wide Fund for Nature (WWF). The WWF is an internationally operating nature conservation organisation funded from membership fees, donations and grants from individual governments. One of the organisation’s current challenges is to brave the change process of digitisation. Mr Nilsson is responsible for managing the digital transformation at WWF Switzerland. In his role, he is exploring ways of cultivating a digital mind-set at his organisation as well as shape structures and a corporate culture fitting the digital age.
In your opinion, how are non-profit organisations doing compared to other industries as far as digital transformation is concerned? What can be done more or better?