Blog

Transforming the Business

 

Hello,

 

Here, I will be posting and commenting articles – mainly in English and in French – that I find interesting and useful in illustrating way businesses are transforming themselves to become more effective:

  • in addressing evolving needs of existing customers,
  • in finding new customers in new markets,
  • in developing their range of offerings to do this.

The focus will be on stories that tell how companies transitioned from a myopic “business-as-usual” culture to a vigilant and dynamic culture embracing change and innovation.

 

If you want to send me an article that you have come across that does this, please do so and I will publish it here. My email address is: jonathan.woods@eukalypton.com

Bonnes pratiques pour créer ou refondre son CRM

Bonnes pratiques pour créer ou refondre son CRM

Un CRM ( = logiciel pour le Customer Relationship Management) est un outil essentiel pour la connnaisance et le suivi de ses compte clients pour les entreprises du 21ème siècle. De plus en plus on s'attech dans le Marketing à géer la bonne expérience de ses clients et...

Le bien-être … au travail et dans sa vie toute entière.

Le bien-être … au travail et dans sa vie toute entière.

Considérer le bonheur et le bien-être de manière globale           le 8 janvier 2020   -   par Catherine Testa  ( "Osez l'Optimisme", Co-founder loptimisme.com, international speaker, happiness at work expert) BIEN-ÊTRE AU TRAVAIL : pourquoi j’ai refusé d’écrire un...

Our top ten insights of 2019

Our top ten insights of 2019

Good set of themes and links here                3 Jan. 2020 The ten most popular McKinsey.com pieces of the last year, taken from the hundreds of articles, reports, blog posts, and podcasts that we published in 2019, reflect the hopes and anxieties of business...

Lessons from Content Strategy at Google.

Lessons from Content Strategy at Google.

Good tips on content strategy here What I Did As A Content Strategist At Google. As a content strategist/UX writer at Google, my responsibilities were very much similar to a technical writer for a regulatory agency. The land of job titles is quite a tricky one in...

Animer une communauté d’entreprise sur les réseaux sociaux

Animer une communauté d’entreprise sur les réseaux sociaux

Une approche structurée pour un business qui fera sa promotion et gérera ses clients en ligne sur des réseaux sociaux                le 03 janvier 2020      -      par Editoile 10 conditions pour animer une communauté d’entreprise Quels sont les facteurs-clés de...

The Most Successful Teams share these 5 Traits

The Most Successful Teams share these 5 Traits

↑    COURTESY GOOGLE Getting the right dynamic in team work is essential for efficiency and effectivness and especially beyond the scope of the team task to create the right teamwork dimension in a positive company culture          ...

Emotional Intelligence is an important skill-set to develop.

Emotional Intelligence is an important skill-set to develop.

We have all become ware of the importance of intelligence that transends individual cognitive skills. "Emotional" and "Collective" intelligence are just two. This article shows that emotional intelligence is not a monolithic bloc, but is rather a skill-set composed of...

Can you stay focused when you’re working from home?

Can you stay focused when you’re working from home?

This article provides very useful and practical advice for those who have left an office job and have started a entrepreneurial adventure working from home (shared with a numerous and busy family)  ... like me.   by  Elizabeth Grace Saunders...

The obstacles that Black Female Founders have to overcome

The obstacles that Black Female Founders have to overcome

The perceptions & prejudices of others are often obstacles that have to be transcended (and which can make you stronger than those have not had to face them)    by ABADESI OSUNSADE   -  20 Nov. 2019 When You’re A Black Female Founder You’ll Hear A Lot More No’s....

Develop a Customer Experience Strategy !

Develop a Customer Experience Strategy !

Designing a business model and a development strategy to engage, charm, satisfy and retain customers goes without saying, but it's not always easy to stay vigilant and reactive to how customer expectations are evolving and maintain a coherent, holistic strategy for a...

Don’t make fundraising your business model

Don’t make fundraising your business model

This is the key take-way:    "You need to learn how to grow a customer base and make money from them. That’s number one."     by MICHAEL BERHANE -   27 Sept. 2018 Aniyia Williams, founder of Tinsel and Black & Brown founders Tell Us A Bit About Yourself? So I’m...

Share This