Blog

Transforming the Business

 

Hello,

 

Here, I will be posting and commenting articles – mainly in English and in French – that I find interesting and useful in illustrating way businesses are transforming themselves to become more effective:

  • in addressing evolving needs of existing customers,
  • in finding new customers in new markets,
  • in developing their range of offerings to do this.

The focus will be on stories that tell how companies transitioned from a myopic “business-as-usual” culture to a vigilant and dynamic culture embracing change and innovation.

 

If you want to send me an article that you have come across that does this, please do so and I will publish it here. My email address is: jonathan.woods@eukalypton.com

Digital Transformation in Insurance

Digital Transformation in Insurance

This is advertorial provides some useful insights          by  Gokul Suresh    -  3 July 2020 Digital Transformation in Insurance: 5 Must-Know Trends for CIOs Digital transformation in insurance is happening in many ways and affecting everything from the underwriting...

Predicting customer churn

Predicting customer churn

Getting focus on customer behaviour, loyalty and specifically "customer churn" is increasingly critical. This article presents tools to predict these trends.           by Sushant Rao    -   6 May 2020 Building an application to predict customer churn Too often,...

Zoom fatigue

Zoom fatigue

↑    Yifan Wu We have all consumed video-conferencing sessions from satiation to saturation, during these past weeks of confinement. This article speaks about this phenomenon and suggests remedies.           May 19, 2020 /     LIbby Sander + Oliver Bauman Zoom fatigue...

On the importance of being Curious

On the importance of being Curious

This article shows that curiosity does not just "kill the cat". It is an attribute that can be used by leaders to manage individuals and teams in a positive, non-dogmatic style and generates ideas from throughout an organisation              by Warren Berger     11...

The importance of Imagination

The importance of Imagination

↑       Illustration by Kirsten Ulve Before the onset of the Covid-19 epidemic, we were all aware that our models for living and working on this planet in society and in our organisation were not sustainable. Today most are aware that we will not be able to restart as...

Culture Change & Digital Transformation

Culture Change & Digital Transformation

↑     PHOTO: Jehyun Sung Digital Transformation frequently involves more direct and more tailored interactions with customers. This means that putting in place a digital transformation program implies a company focus and mindset (and training to make the switch) to...

Ce qu’il faut demander à un designer

Ce qu’il faut demander à un designer

Le travail qu'on donne à un designer requièrt, sans doute plus que les actions qu'on demande à d'autre fonctions d'une entreprise, que la vraie problmatique qui se chache derrière la problématique appréhendée d'emblée, soit explicitée.         par  Bertrand Jouvenot ...

Pourquoi votre produit est une bonne solution au mauvais problème.

Pourquoi votre produit est une bonne solution au mauvais problème.

Le point de départ du marketing est effectivement l'identification de besoin(s) d'une clientèle cernée. Cet article nous le rappel et montre le danger de chercher à aligner un besoin client sur une offre préconçue.                        par Stéphane Schultz     -   ...

5 Habits of Highly Self-Aware People

5 Habits of Highly Self-Aware People

↑  Photo by lehandross from Pexels A very perceptive and wise article here                        by  Nick Wignall   -   18 Feb. 2020 5 Habits of Highly Self-Aware People You won’t find happiness or success unless you find yourself first In a recent podcast...

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