According to modern economic theory, we not only live long ago in the age of Homo Oeconomicus, but rather use a new pyramid of needs that gives new priorities to mobility and networking. The ever-increasing mobility of people, coupled with the introduction of the internet up to today’s digital transformation, lead to completely new possibilities for the individual. Today we see a strong development towards psychological needs, which are of crucial importance regardless of the fulfilment of others. Furthermore, the theory of Homo Oeconomicus is based on a human image, according to which human beings behave perfectly logically, rationally and economically in all situations of life, and today more than ever also ecologically, and for this reason used their resources optimally, maximize benefits and act efficiently, economically and sustainably.